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  • Apple is Consumer-Oriented

  • When you look at the battery life and changability of the iPhone, that's an isolated incident of Apple products not being made to best suit the customer. Apple computers are rated higher than Dell and HP in consumer satisfaction AND tech support, by Consumer Reports. I personally have an Apple and Dell and have had much better experience with Apple's tech support; the design of their 'genius bar' at Apple stores is revolutionary, and has created a huge competitive advantage for them. They have set quite a high benchmark for consumer expectations in service with their business practices - it even gave them a cult-like following! What it comes down to is, Dell users like their Dells while Apple users love their Macs. This is not just because of design or image - this is usability and how they treat their consumers. Their stores, tech support, and design are all crafted in a way that meets their customers more than halfway, and we appreciate that.
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