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  • Business Model

  • The PBP model is obviously not designed for getting EVERYone off gasoline powered cars. This is a niche product/service designed for the innovators crowd, meaning the people and areas who want to follow the cutting edge, leading technology before everyone else. Before electric cars can go 200, 300 miles per charge. The people and regions who want to be considered leaders in transitioning to renewable energy. Recently we heard Toronto mayor and municipal leaders talking about being part of this leading edge when they partnered with Agassi to bring the Better Place system to Canada. San Francisco, Netherlands, Denmark, Japan, and Israel all have clear reasons for being part of this edge as well. Either they are very isolated, have substantial gains from getting off relatively more expensive oil quicker, or have ready designs for obtaining a lot of their electricity from solar/wind in the near future and this system could reduce their carbon footprint dramatically in one fell swoop with said designs. In California, you have a bunch of people who have always tried to reduce their emissions before the rest of the curve. Again, this is not for everyone, just those who want to take care of the problem today, with the technology we have available now.
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