SocialYell > Toyota > Topic





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corporate social responsibility fuel efficiency air pollution hybrids




  • No and no

  • Nickabrick, you're right that if car companies in America marketed European-ish cars they'd sell - there are enough gung-ho green car enthusiasts out there to make these small margin products successful. But, as you've seen over and over again, car companies are determined to make these efficient, small margin cars fail. By the time the iQ gets here, they'll redesign the body to make it even more hideous, reduce the efficiency and raise the price so it's more practical to get the slightly larger ICE car that gets the same mileage for a little more money. Anytime a company like Toyota gets the technology to do something new, they store it in their pocket for about 5 years. This car is tiny, let me repeat, TINY (and scheduled for release 2 years from now), and gets hardly better mileage than a Prius today (55-57 mpg). How does that make sense? Smaller, in the future vs. larger and today. If I was choosing between two cars with equal mileage and comparable prices I'd take the bigger, roomier one... wouldn't you? Toyota will set this car up in the U.S. in a way that ensures it is unsuccessful.
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