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  • Taking Charge in E-car Industry

  • Elon Musk, Martin Eberhard, Marc Tarpenning expected the Big Three to use their financial capital and market position to advance electric cars in the United States. When it became obvious they weren't about to take charge these three got together and formed a business plan to do just that. Believing the best entry point in the all-electric car market would be with a top-of-the-line, flashy, expensive model they started working on the Roadster - a $100,000 car they compare to Porsches and Ferraris. In the coming years Tesla plans on rolling out a $50,000 sedan and $30,000 electric car for the average consumer.
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